How Netflix Uses Human Curation to Drive Content Search and Discovery

We all recognize that Netflix has transformed the consumer experience for search and discovery of video content over the traditional Pay TV cable/satellite set-top box user interface.

An article posted on LinkedIn this week goes into some detail about the degree to which human curation plays a part in categorizing content into genres that appeal on a personalized basis to Netflix subscribers.

While we understand that Netflix is able to analyze quite a lot about our viewing histories and behavior on their platform to make programming and marketing decisions, their process for content recommendation relies quite a bit on human curation which might be a surprise to some.

Read more about how Netflix's content curation process is designed to spark joy in subscribers here.