Branded entertainment strategy, original content development, and the distribution infrastructure that turns a content program into an owned audience. Built for brand teams carrying a content mandate without a senior content leader.
Results from the Pour Les Femmes engagement. Read the full case study →
Four phases, run in order. Not every brand needs all four, and most start at phase two.
Jeff works alongside your existing agencies and vendors rather than replacing them.
"Jeff developed, produced, and distributed 'Pillow Talk by Pour Les Femmes' — hosted by Robin Wright, featuring Chelsea Handler, Jamie Lee Curtis, and Amber Valletta — distributed across YouTube, Roku, Spotify, Apple Podcasts, iHeart Radio, and Vimeo."
Each episode extended PLF's mission while creating new customer touchpoints that drove measurable DTC purchase.
The PLF Foundation launched at UNGA with Salesforce, Clinton Global Initiative, and Google.org — mission-led content earns institutional access.
From Shopify Plus to Roku channel to Jack Dorsey #startsmall grant — Jeff operated across technology, content, community, and commerce simultaneously.
Most brand teams don't need a full content operation on day one. They need to know whether the opportunity is real for them, and what it would take. Start where you are.
A half day working through your specific situation. Where your audience actually spends attention, which content formats fit your brand and budget, and what the first twelve months would realistically look like.
You leave with a written set of recommendations and a prioritized list of what to do first. Not a proposal. A plan you can execute with or without Jeff.
Best for teams who know branded entertainment matters but haven't scoped what it means for them.
book a strategy session →A four to six week engagement that produces the plan your team builds against.
Jeff assesses what you have, identifies the content formats and distribution paths that fit your audience and your resources, and builds the measurement framework so you can prove it's working before the next budget cycle.
Delivered as a working document your team can act on, plus a session to walk your stakeholders through it.
Best for teams with budget approved and no clear plan for spending it.
start a conversation →Senior content leadership without the full-time hire.
Jeff stays in the room as you build: setting content strategy, executive producing original programming, evaluating platform and talent partnerships, and keeping measurement honest. Monthly working sessions with your team, plus availability between them for the decisions that can't wait.
Structured around a defined scope, not unlimited access. Most engagements run six to twelve months.
Best for teams carrying a content mandate without a senior content leader.
start a conversation →jeffhallstead.com
Weekly branded entertainment news, platform moves, and content strategy — for brand managers ready to move beyond advertising.