Jeff helps brand and marketing leaders operate like media companies: the content strategy, the original programming, and the distribution that turn an audience into an asset the brand owns. Built for brand teams carrying a content mandate without a senior content leader.
Results from the Pour Les Femmes engagement. Read the full case study →
Four phases, run in order. Not every brand needs all four, and most start at phase two.
Jeff works alongside your existing agencies and vendors rather than replacing them.
"Jeff developed, produced, and distributed 'Pillow Talk by Pour Les Femmes' — hosted by Robin Wright, featuring Chelsea Handler, Jamie Lee Curtis, and Amber Valletta — distributed across YouTube, Roku, Spotify, Apple Podcasts, iHeart Radio, and Vimeo."
Each episode extended PLF's mission while creating new customer touchpoints that drove measurable DTC purchase.
The PLF Foundation launched at UNGA with Salesforce, Clinton Global Initiative, and Google.org — mission-led content earns institutional access.
From Shopify Plus to Roku channel to Jack Dorsey #startsmall grant — Jeff operated across technology, content, community, and commerce simultaneously.
Becoming a media company is a shift from campaigns to an operating model, and most brand teams don't need the whole of it on day one. They need to know whether the opportunity is real for them, and what it would take. Start where you are.
$3,500, credited in full against the 90-day engagement.
Start with the Publisher Test. Twelve minutes, free, and it captures everything Jeff needs to assess the opportunity.
From there Jeff builds the executive analysis: where your audience actually spends attention, which content formats fit your brand and budget, and the highest-leverage gap to close first. You get a sequenced 90-day roadmap with named owners and month-by-month initiatives, walked through live with your team.
It's built to be executed with or without Jeff.
Best for teams who know branded entertainment matters but haven't scoped what it means for them.
take the publisher test →Jeff runs the Blueprint with your team over ninety days, building the operating model the shift requires.
A slate of original programming your audience chooses to watch, distributed across the platforms where your customers already spend time. Jeff evaluates platform and talent partnerships as they surface.
Jeff builds the measurement framework so you can prove the program is working before the next budget cycle. That framework is the part most content programs never get, and it is what turns a season of output into a case for the next budget.
Working sessions with your team through the ninety days, plus the stakeholder session that gets the plan approved.
Best for teams with a content budget approved — typically $250,000 a year or more — and no clear plan for spending it.
start a conversation →Senior content leadership without the full-time hire.
The retainer covers ten to twelve hours a month. Jeff sets the content strategy and keeps the measurement honest, and evaluates platform and talent partnerships as they surface, working alongside the agencies and vendors already in place.
That runs as a monthly working session with your team, plus availability between sessions for the decisions that can't wait.
When a project is greenlit, executive producing is scoped separately, because production oversight runs well past what a monthly retainer holds.
Most engagements run six to twelve months.
Best for teams of two to five spending $250,000 a year or more on content with no senior content leader running it.
start a conversation →jeffhallstead.com
Weekly branded entertainment news, platform moves, and content strategy — for brand managers ready to move beyond advertising.