Your Brand Doesn't Need to Run More Ads.
It Needs an Audience It Owns.
Every quarter, you pay more to reach the same people — and it disappears the moment the campaign ends. Jeff helps brand and marketing leaders connect what people watch with what they buy, including creating content strategies and platforms so that they own the audience.
You're Paying More Every Year to Rent an Audience You'll Never Own.
Media costs climb. Returns flatten. And the audience you just paid for belongs to the platform, not to you.
You already know branded entertainment is where attention is going. Knowing that isn't the same as knowing how to build it — and you're being asked to build something most marketing teams never have.
You Need Someone Who's Already Built This.
Most brand leaders exploring branded entertainment have no in-house production experience, no distribution relationships, and a board that wants returns in two quarters. That's a hard place to stand — and it's the exact place Jeff Hallstead keeps getting brought into.
He's built the content function from the inside, as fractional Chief Content Officer and executive producer, and negotiated brand partnerships with NBCUniversal and Mastercard Europe. He's also co-founded a company outright — SustainAble Exchange, built from concept to operating platform. All of it grounded in 15+ years in audience measurement at Nielsen, Comscore, and Kantar — so the decisions rest on how audiences actually behave, not on what a creative deck promises.
Which means you're not paying someone to learn on your budget.
What It Looks Like When It Works.
Pour Les Femmes — original content that sold product.
A wholesale brand in Saks, Neiman Marcus, and Harrods, with no direct relationship to its own customers. Jeff built the direct-to-consumer business end to end — ecommerce, marketing, and content.
That included Pillow Talk, an original series hosted by co-founder Robin Wright with Jamie Lee Curtis, Chelsea Handler, and Amber Valletta, distributed across YouTube, Roku, Vimeo, Spotify, Apple Podcasts, and iHeart Radio. An NBCUniversal partnership put the brand on Shoppable TV.
The content built the audience. The audience bought.
year two
via DTC
brand campaign
Three Steps. No Ambiguity.
Forty-five minutes on your business — where you are, what's blocking you, and whether there's an opportunity worth pursuing. No pitch.
You get a prioritized plan: the formats that fit your brand, the production approach that fits your budget, and the distribution to get it seen.
Jeff stays hands-on through execution — producing the work, managing platform relationships, and measuring what performs so it compounds.
A Year From Now, Your Best Marketing Asset Could Be One You Own.
Original entertainment your audience chooses to watch. A content library that grows more valuable each quarter instead of expiring with the media buy. Distribution on the platforms where your customers already are, with measurement that proves it's building brand equity. Less dependence on paid media — and an executive team that's aligned, because the results are finally legible.
The Brands That Win Aren't Always the Ones With the Best Product.
They're the ones that built the audience relationship before their competitors did. Every quarter you wait, reaching your own customers gets more expensive — while someone else's content library keeps compounding.
Stop Renting Attention. Start Building an Audience You Own.
If you're a brand or marketing leader who knows paid media alone won't get you there, one 45-minute conversation will tell you whether branded entertainment is the right move — and what it would take to build it.