PROCESS & PARTNERSHIP From First Call to Full Traction A transparent look at exactly what happens when you book a strategy call with me, and what you can expect from the work that follows. Advisory · Startup Operations · Brand Strategy Most advisory relationships are opaque by design. You pay a retainer,
"A democracy cannot survive in a swamp of mutual contempt." Those words, from Dave Isay, founder of StoryCorps, stopped me cold. I was in a darkened conference room at the Clinton Global Initiative during UNGA week in New York, a long morning of panels behind me, jet-lagged, running
Enter the rise of fintech-powered market exchanges dedicated to trading ESG-based tokens via ETFs or Exchange-Traded Funds.
Welcome to the realm of Trust-Based Philanthropy—a revolutionary concept that is redefining the way we give and transforming lives in the process.
Subscribe "You're going to West Pokot?" my Uber driver in Nairobi exclaimed, "there's a lot of tribal conflict in that region. Be careful there!" Located in the far north of Kenya, West Pokot is a county most associated in the minds of
In the new creator economy, there are many new ways for businesses to market their products and services online to potential customers. Two of the most popular methods are affiliate marketing and influencer marketing. While both methods can be effective, there are some key differences between the two. In this
By leveraging these data sources and tools, luxury brands can gain a deeper understanding of their target audience, market trends, and customer preferences, allowing them to make more informed marketing and product development decisions.
There has been a recent growth in FAST (free ad-supported streaming TV) and AVOD (ad-supported video on demand) channels. These channels, which are similar to traditional TV networks, offer free streaming TV content that is supported by advertising.
Addressable TV advertising is a type of targeted advertising that allows businesses to reach specific households or individuals with TV ads. This is done by using data, such as demographics and viewing habits, to deliver personalized and relevant ads to specific households or individuals.
Predictive personalization is a strategy used by e-commerce businesses to tailor the shopping experience for individual customers based on their past behavior and predicted future actions. By analyzing data on customer interactions, such as what products they have viewed or purchased in the past, businesses can make informed guesses about
Thinking about getting started with paid digital ads? Both Facebook Ads and Google Ads are popular online platforms for businesses to advertise their products and services. Both platforms use a pay-per-click (PPC) model, where advertisers pay a fee each time one of their ads is clicked.
We all recognize that Netflix has transformed the consumer experience for search and discovery of video content over the traditional Pay TV cable/satellite set-top box user interface.