About Jeff Hallstead
Jeff Hallstead Has Worked Both Sides of the Media Business.
Meta Beach, Cannes Lions 2025
Most brand leaders can already see it. Attention is moving toward content people choose. The brands winning that attention are operating like media companies.
Jeff Hallstead helps brand and marketing leaders make that shift: the content strategy, the original programming, and the distribution that turn an audience into an asset the brand owns. Usually over ninety days, working alongside the team that will run it.
Jeff has built the content function on the brand side, and spent his career inside the media business that brands are now trying to emulate. The work below is the proof.
Jeff led the digital transformation and growth of sleep/loungewear company Pour Les Femmes, relaunching the direct-to-consumer business and growing DTC revenue over 4x in the first year. Jeff led the global expansion of the brand, which now has customers in over 50 countries across the US, UK, EU, Australia, and Canada.
Jeff created the marketing function for Pour Les Femmes — development, implementation, and ongoing oversight of social and paid media strategy across Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Jeff initiated partnerships with NBCUniversal Ad Sales to launch Pour Les Femmes on the NBCU Shoppable TV platform, and managed the Mastercard Europe relationship — including a co-branded awareness campaign in the UK, France, and Ireland that drove over 250K website visits.
Jeff produced and directed Pillow Talk, an original series on sustainability and slow fashion hosted by Robin Wright, featuring guests including Jamie Lee Curtis, Chelsea Handler, and Amber Valletta. Launched on a monetized YouTube channel and as a podcast on Apple iTunes and Spotify.
Jeff created and co-founded the Pour Les Femmes Foundation, a 501(c)(3) public charity. He led the PR launch during UNGA week in New York, including a private event at Tavern on the Green sponsored by Salesforce and a panel at the Clinton Global Initiative with welcome remarks by Secretary Clinton. In 2023, Jeff worked with co-founder Robin Wright and Jack Dorsey's #startsmall team on a $250,000 grant to support women and children in conflict regions of Eastern Congo.
Active development across documentary, branded series, animation, and podcast. Distribution partners include Netflix, HBO Max, and Amazon.
See Productions →Jeff has worked with media clients including Warner Bros., Amazon Studios, Disney, Universal, and Paramount, as well as cable networks including Warner Bros/Discovery Networks, Comcast Cable Networks, and A+E Networks. That's a career spent inside the business brands are now trying to emulate — seeing how programming gets commissioned, distributed, and paid for.
At Nielsen, WPP/Kantar Media, and Comscore, Jeff worked in product development. He led the development of the Linear, VOD, and Advanced TV measurement capabilities that connected national and local advertisers to targeted, addressable, cross-platform audiences across MVPD partners including Comcast/Xfinity, DIRECTV/AT&T, Dish/Sling, and Spectrum. That work made niche cable audiences measurable, and therefore buyable, at scale.
Jeff co-founded SustainAble Exchange, a fintech marketplace that let companies tokenize the value of their financial commitments to sustainability. He wrote the product specifications and worked with a development team to take it from concept to operating product.
Those products required product managers, engineers, and a development budget. Jeff now builds working applications himself, using AI-native development tools. A content strategy can ship with the audience tool, the first-party data capture, or the internal workflow it runs on.
Earlier, Jeff began his career as a strategy consultant at Viant, working with Sony Pictures Entertainment and Diageo/Burger King on new digital media initiatives.
Weekly branded entertainment news, platform moves, and content strategy — for brand managers ready to move beyond advertising.