About Jeff Hallstead
Both Sides of the Business.
Meta Beach, Cannes Lions 2025
Most brand leaders can already see it. Attention is moving toward content people choose, not ads they skip. And the brands winning that attention aren't running better campaigns — they're operating like media companies.
Jeff Hallstead helps brand and marketing leaders make that shift: the content strategy, the original programming, and the distribution that turn an audience into an asset the brand owns. Usually over three to six months, working alongside the team that will run it.
Jeff has built the content function on the brand side, and spent his career inside the media business that brands are now trying to emulate. The work below is the proof.
Jeff led the digital transformation and growth of sleep/loungewear company Pour Les Femmes, relaunching the direct-to-consumer business and growing DTC revenue over 4x in the first year. Jeff led the global expansion of the brand, which now has customers in over 50 countries across the US, UK, EU, Australia, and Canada.
Jeff created the marketing function for Pour Les Femmes — development, implementation, and ongoing oversight of social and paid media strategy across Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Jeff initiated partnerships with NBCUniversal Ad Sales to launch Pour Les Femmes on the NBCU Shoppable TV platform, and managed the Mastercard Europe relationship — including a co-branded awareness campaign in the UK, France, and Ireland that drove over 250K website visits.
Jeff produced and directed Pillow Talk, an original series on sustainability and slow fashion hosted by Robin Wright, featuring guests including Jamie Lee Curtis, Chelsea Handler, and Amber Valletta. Launched on a monetized YouTube channel and as a podcast on Apple iTunes and Spotify.
Jeff created and co-founded the Pour Les Femmes Foundation, a 501(c)(3) public charity. He led the PR launch during UNGA week in New York, including a private event at Tavern on the Green sponsored by Salesforce and a panel at the Clinton Global Initiative with welcome remarks by Secretary Clinton. In 2023, Jeff worked with co-founder Robin Wright and Jack Dorsey's #startsmall team on a $250,000 grant to support women and children in conflict regions of Eastern Congo.
Active development across documentary, branded series, animation, and podcast. Distribution partners include Netflix, HBO Max, and Amazon.
See Productions →Jeff has worked with media clients including Warner Bros., Amazon Studios, Disney, Universal, and Paramount, as well as cable networks including Warner Bros/Discovery Networks, Comcast Cable Networks, and A+E Networks. That's a career spent inside the business brands are now trying to emulate — seeing how programming gets commissioned, distributed, and paid for.
As an alum of Nielsen, WPP/Kantar Media, and Comscore, he helped launch Linear, VOD, and Advanced TV measurement capabilities, connecting national and local advertisers with targeted, addressable, cross-platform audiences across MVPD partners including Comcast/Xfinity, DIRECTV/AT&T, Dish/Sling, and Spectrum. Fifteen years of learning how audiences actually behave, not how a creative deck says they will.
Earlier, Jeff began his career as a strategy consultant at Viant, working with Sony Pictures Entertainment and Diageo/Burger King on new digital media initiatives. He has also co-founded a company outright — SustainAble Exchange, built from concept to operating platform.
Weekly branded entertainment news, platform moves, and content strategy — for brand managers ready to move beyond advertising.