About Jeff Hallstead
You Have Something Worth Building.
Meta Beach, Cannes Lions 2025
Most founders don't struggle with vision. They struggle with the gap between what they see clearly and what the market understands about them — and with finding someone who can operate inside that gap without needing to be managed.
I work with brands, social enterprises, and media companies as a fractional CEO, co-founder, and strategic operator. My job is to close the gap between where you are and where you need to be — through better positioning, stronger operations, or building the company itself.
I've built companies from zero. I've run marketing functions for global brands. I've stepped in as the senior operational layer when founders needed someone who could hold strategy and execution in the same hand. The work below is the proof.
Jeff co-founded SustainAble Exchange, a fintech tokenization platform at the intersection of ESG compliance, blockchain infrastructure, and sustainable finance. Working from concept to operational company, Jeff led the brand architecture, go-to-market positioning, and strategic partnership development for a platform designed to bring transparency and accountability to how ESG commitments are tracked, verified, and traded.
SustainAble Exchange is the kind of engagement that starts with a thesis and a market opportunity — and ends with a company that exists, has positioning, and is ready to grow. It's the proof of what's possible when the right operational layer shows up at the right moment.
Read the full SustainAble Exchange case study →Jeff led the digital transformation and growth of sleep/loungewear company Pour Les Femmes, relaunching the direct-to-consumer business and growing DTC revenue over 4x in the first year. Jeff led the global expansion of the brand, which now has customers in over 50 countries across the US, UK, EU, Australia, and Canada.
Jeff created the marketing function for Pour Les Femmes — development, implementation, and ongoing oversight of social and paid media strategy across Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Jeff initiated partnerships with NBCUniversal Ad Sales to launch Pour Les Femmes on the NBCU Shoppable TV platform, and managed the Mastercard Europe relationship — including a co-branded awareness campaign in the UK, France, and Ireland that drove over 250K website visits.
Jeff produced and directed Pillow Talk, an original series on sustainability and slow fashion hosted by Robin Wright, featuring guests including Jamie Lee Curtis, Chelsea Handler, and Amber Valletta. Launched on a monetized YouTube channel and as a podcast on Apple iTunes and Spotify.
Jeff created and co-founded the Pour Les Femmes Foundation, a 501(c)(3) public charity. He led the PR launch during UNGA week in New York, including a private event at Tavern on the Green sponsored by Salesforce and a panel at the Clinton Global Initiative with welcome remarks by Secretary Clinton. In 2023, Jeff worked with co-founder Robin Wright and Jack Dorsey's #startsmall team on a $250,000 grant to support women and children in conflict regions of Eastern Congo.
Jeff began his career as a strategy consultant at Viant, working with Sony Pictures Entertainment and Diageo/Burger King on new digital media initiatives. As an alum of Nielsen, WPP/Kantar Media, and Comscore, he has helped launch Linear, VOD, and Advanced TV measurement capabilities connecting national and local Automotive, CPG, and Political advertisers with targeted, addressable, cross-platform audiences with MVPD partners including Comcast/Xfinity, DIRECTV/AT&T, Dish/Sling, and Spectrum.
Jeff has worked with media clients including Warner Bros., Amazon Studios, Disney, Universal, Paramount, as well as cable networks including Warner Bros/Discovery Networks, Comcast Cable Networks, A+E Networks, and more.