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Previously On

The business behind branded entertainment: the deals brands make, who’s commissioning, and who’s building. A monthly episode, plus short breakdowns of the campaigns worth studying.

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Latest Episode

This Month in Branded Entertainment

October 2026 · 12:48

Episode 1: Dior × A24, Venmo’s Microseries and e.l.f.’s Album

Dior and A24’s two-year partnership, Venmo’s microseries for Venmo Groups, e.l.f.’s second album, who’s hiring to run creator programs, the creator businesses WME, Live Nation and AGC Studios launched in early October, and a breakdown of poppi on Love Island.

0:00Cold open
0:36The month’s three brand activations
4:33Commissioning signals
7:02Who’s building
9:52The breakdown
11:27Close

Series · 4 Parts

The Audience Blueprint

How a brand stops renting attention and starts owning an audience: the audit, the bottleneck, the 90-day plan, and the operating model.

Part 1 · 4:11

Stop Renting Attention: The Publisher Index Audit

If your ad budget stopped tomorrow, how much of your audience would still be there on Monday? How to audit what you rent against what you own.

Part 2 · 6:30

The 5 Publisher Patterns: Which Bottleneck Is Capping Your Growth?

Five structural bottlenecks that keep a brand’s publishing from compounding, and how to tell which one is yours.

Part 3 · 6:23

The 90-Day Publisher Blueprint: From Diagnosis to Execution

Turning the diagnosis into a 90-day plan in three phases (Stabilize, Build, Compound) sized to your team’s capacity.

Part 4 · 7:21

The In-House Media Engine: Build an Audience Asset That Compounds

The operating model behind a durable media engine: roles, editorial rhythm, flagship content built to be repurposed, and measures tied to revenue.

Find out which Publisher Pattern is capping your growth. The Publisher Test takes about five minutes.

Take the Publisher Test →

Shorts

Campaign Breakdowns in Under a Minute

Apple’s Stealth Product Placement at Design Miami Paris

Apple built an activation about looking away from screens.

Did Luxury Brands Win Art Basel Paris?

Ray-Ban, Guerlain and Louis Vuitton went well past sponsorship.

Chanel Hired an Oscar Nominee to Direct Margot Robbie

Luca Guadagnino’s “See You at 5” with Margot Robbie and Jacob Elordi.

Beyoncé Rewrote Levi’s Most Famous Commercial

Levi’s handed over its commercial archive instead of buying an endorsement.

Kourtney Kardashian Put Kim on Trial to Launch a Supplement

Lemme launched a product with a courtroom sketch.

Tracee Ellis Ross Reunited the Girlfriends Cast

PATTERN Beauty’s first-ever commercial was a cast reunion.

Ariana Grande Did Her Makeup Onstage and Ulta Sold Out

On-tour touch-ups cleared the shelves of two r.e.m. beauty products.

Robert Downey Jr. Put Avengers: Doomsday on His Coffee Brand

happy × Marvel turned a release date into an in-store event.

Ford Put Creators in an F-150 for a 2,800-Mile Road Series

La Caravana: a creator road trip as the campaign.

Duolingo Turned Its Owl Into a TV Show

A six-episode animated series from Duolingo’s in-house studio.

Dior × A24: Why 5 Actors Played the Same Runway Director

A runway film in place of a front-row campaign.

Why Christina Aguilera’s Business Manager Joined Playground’s TikTok Calls

A celebrity operator inside a TikTok Shop launch.

Paris Art Week 2026: Brand Activations, Fairs and Exhibitions

A field guide to the week’s brand activations.

Hollywood Is Buying Creator Studios

Studios are hiring creator executives while creators build campuses.

Why Tom Holland Brought Back His Spider-Man Beer

BERO’s cans sold out in 14 days. The lesson came at streaming.

Ready to Build Your Brand’s Version?

Previously On covers what other brands are building. If you want an audience your brand owns, start with a 45-minute conversation.

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